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Just Say No—to Windex »

Keep Your House Clean Without Chemicals Eco-friendly alternatives to commercial cleaning products... are less polluting to manufacture; are less likely, in some cases, to…

Premium Yogawear: Hard Tail’s founder, Dick Cantrell, “Blows the Doors” Off of Made-in-USA Fashion »

I want to hire this bio-writer to do one for me: "ABOUT DICK CANTRELL, FOUNDER OF HARD TAIL FOREVER Focused and intense, businessman Dick…

Urban Farmers? In Milwaukee, one grossed 220K last year. »

From Detroit to NYC, Philly to Oakland, citizens are turning their local vacant lot into a (profitable) farmer's oasis—a sustainable, urban twist on the…

The Empire Strikes Barack - from the good folks behind Baracky »

  From the good folks behind Baracky Barack's comeback from the dark days of Jeremiah Wright & Pennsylvania...goes interstellar! 1.2 million hits on this one…

Portland leads Top 10 Bike Commuting Cities »

"Nationally, only 0.4 percent of commuters use a bicycle." Egad. We got a ways to go to get folks enjoying fresh air, free exercise,…

Elitism is as Elitism Does »

Ya gotta be rich to run for office in a democracy? Nah. Obama and his wife are worth just over a million, total, including…

Elephant in the Room: Obama, McCain »

Check this brilliant, darkly illuminating, and somehow pretty fair-handed essay by the NYTimes' Frank Rich."...he did say that God created Hurricane Katrina to punish…

Weekly newsletter intro 5-06-08 »

In a recent Sunday magazine (which prominently featured our brau, Ryan Van Duzer) the New York Times published the zillionth relatively superficial article about…

A Pen made out of Recycled Paper? »

It's true. Want to turn your office green? Check out this great online eco-responsible office supplies company for everything from paper to eco printer…

Need some advice on unclogging my drain! »

Hi Bill [Capsalis],I’m turning to you for some expert eco cleaning advice. I’m writing the editor’s letter for this issue of elephant, on the importance…

Vacationtime? Check it: Natural Habitat Adventures. »

Wanna Travel Responsibly? We'll tell you more, the more we learn, but these good folks look like our cup of tea.nathab.com…

And your average U.S.A. flag is made in China, Too. »

INDRANIL MUKHERJEE/AFP/Getty Images http://blog.foreignpolicy.com/node/8739 Oops! Chinese factory unintentionally made 'Free Tibet' flags Mon, 04/28/2008 - 11:04am Ah, globalization at work: Workers at a factory…

John (is our) Friend: Yoga Teacher/Cowboy »

Check out this snippet of our interview at the Boulder Shambhala Center back in the day.

McCain Just Lost Independents’ (and my) vote »

via Bush Made Permanent By PAUL KRUGMAN

The McCain tax plan contains three main elements.
First, Mr. McCain proposes making almost all of the Bush tax cuts, which are currently scheduled to expire at the end of 2010, permanent. (He proposes reinstating the inheritance tax, albeit at a very low rate.)
Second, he wants to eliminate the alternative minimum tax, which was originally created to prevent the wealthy from exploiting tax loopholes, but has begun to hit the upper middle class.
Third, he wants to sharply reduce tax rates on corporate profits.

Want to read more?
< a href="http://www.nytimes.com/2008/04/28/opinion/28krugman.html?ex=1367121600&en=876ee2556d966825&ei=5124&partner=permalink&exprod=permalink " target="newwindow">www.nytimes.com/2008/04/28/opinion/28krugman.html?ex=1367121600&en=876ee2556d966825&ei=5124&partner=permalink&exprod=permalink

Sign up if you love Tibet »



Here's what inneffectual, well-intentioned Yuppies do for Tibet. Create a web site.

Sustainable Fish…via Post? Michael Pollan says ‘No.’ »

Erin Needham wrote:
Waylon,
We should plug these guys on the website:


Dear Erin,
My dad just bought 5 pounds of this sustainably harvested wild alaskan salmon from two local brothers... seems like a great gig.
If the family you cook for likes salmon, it might be worth considering.
their website:
http://www.ecoalaskaseafoods.com/

Here's the article in the daily camera:
http://www.dailycamera.com/news/2008/apr/09/no-headline---09fala/

Dear Erin (or rather to your friend who suggested buying the sustainably-harvest frozen salmon)
Have you read Michael Pollan's masterwork: Shipping fish, or other 'sustainable' food or meat, might be an unsustainable action.

eco-panties »

panties1.jpgMiss Hannah Kinderlehrer, a young Buddhist mother, saw our latest tee shirts and was inspired to extrapolate our silly fun eco message. She designed the above for a girlfriend's birthday, with our cheerful blessing--

The Art of War on Everyday Life »

The Art of War has long been a seminal text on how to succeed in business. I've used it to succeed at bars. You…

Karmapa Turns Buddhism Green »

Often, spirituality is about navel-gazing, perfecting one's Self...my local Buddhist center didn't offer recycling for years, and still buys all its food abnd meat from factory-farm Safeway and the like. But that might be changing. The 17th Karmapa is young, charismatic, Buddhist, and eco-inspired.

Nalgene! Now, with Animal Testing & Cancer! »

We knew Nalgene has long experimented on animals. And now we know that plasticy taste ain't a good thing, neither.

Quote: Anne Morrow Lindbergh on the mindful life. »

I want first of all...to be at peace with myself. I want a singleness of eye, a purity of intention, a central core to my life that will enable me to carry out these obligations and activities as well as I can. I want, in fact - to borrow from the language of the saints - to live "in grace" as much of the time as possible... ~ Anne Morrow Lindbergh, author of Gift from the Sea

elephant’s choice: Meditation Cushions »

Want to sort out your mind, throw out the clutter, be happier, saner, more yourself? No, this ain't a pharmaceutical commercial...it actually is possible…

Want an elephant near you? »

Request it! Help us grow... organically. If you and your friends are willing to buy elephant at your local Whole Foods, all you have to do is request it. Some of our buddies at WFM say, 'We listen to those requests--if they're genuine, and we get even a couple at any one location, we will order it." We're carried through One Source, WFM's magazine distribution--so literally all ya gotta do is ask.

Our hero: Jonny Copp of Adventure Film; Dirt Days »

Jonny Copp, founder of Dirt Days/Adventure Film, is one of my idols. Honestly, he's such a good guy, doing great things (running up mountains, sliding…

Tee Here Now »

They're here. Organic cotton. Fair-labor, made in US of A by American Apparel's well-cared for workers. Printed with Anthem, who rox the best prices and are good people, besides (contact me for hooks). To order, get'm at Om Time, Boulder Bodywear, T Bar or elevision weekly at Tril-oh-gee. Or our brand-spankin' new office, first time we've had a non-virtual address in five point five years.

Junk Mail Nation: DWR makes Modern Green »

Didja know the average American receives 41 pounds of junk mail a year? That's not only eco-irresponsible—that's annoying. An awful lot of that junk mail…

Staff Therapy: Saving elephant from ourselves »



The other day, we (including yours truly) had had just about enough of my temper tantrums, stress, sensitivity and negativity. Even Redford, my golden dappled mutt pooch, was like, “I know I’m not supposed make so much noise with my bone, but you don’t have to get so mad about it.” Apparently, putting out an 116-page ecopaper magazine with a ton of ads and editorial but

So I called in the big guns: Al Baldocchi (a mover/shaker behind Noodles and Chipotle success) and Dave Rogers (Onion & Crowdfunder.com) from elephant’s advisory board, and Matt Gerson and Pippa Sorly of econsciousmarket.com and our buddy Alisa Yablonski, a professional business consultant. Alisa moderated and led the meeting (“Alisa designs, plans and facilitates Strategic Meetings using the “Meeting Architecture” framework to help organizations think creatively, collaborate efficiently and communicate effectively to build a sustainable future.”)